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Ferrari has announced that its new F1 car will now be called the Ferrari 150° Italia.
Originally the car was given the F150 tag to celebrate the 150th anniversary of the unification of Italy. However, Ford said this infringed its trademark because it has produced the best-selling F-150 pickup for a number of years. Subsequently, Ferrari said it would rename its new car the F150th Italia, and Ford yesterday revealed that it has abandoned plans to sue for breach of copyright.
But just when it appeared the matter was over, Ferrari has opted for another re-brand.
“In order to avoid the slightest risk though of anyone confusing a Formula 1 car with a pick-up truck, the men from Maranello have decided that the car will lose the F that precedes the number 150,” said Ferrari in its official blog.
“It appears that this could have caused so much confusion in the minds of the consumer across the pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English ‘th’ with the equivalent Italian symbol.
“Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let’s hope the matter is now definitely closed.”
See more pictures of the Ferrari F150, F150th Italia, 150° Italia
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What do you think?
Ddms commented on this article
Saturday March 19, 2011 at 5:10 pm
What’s the worry? There’s no way that monstrosity could be mistaken for a truck – or any other kind of motor vehicle.
But if they were looking for something sort of nautical, Eff-Fifty-Degree-Italia is on the right course. Ahoy, Matey!
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Ddms commented on this article
Saturday March 19, 2011 at 5:13 pm
With those new sidepods, they should have called it the “Gen Italia.”
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max333 commented on this article
Sunday March 20, 2011 at 4:52 pm
the car looks great and I expect Alonso will be very good at Australia. shame about Bahrain but it was boring last year.
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Michael commented on this article
Friday March 25, 2011 at 11:07 pm
Fords original problems with the name is actually very understandable.
When you type “F150″ into google, if the ute isn’t the first result then Ford have indeed lost a decent bit of branding.
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Martin (Germany) commented on this article
Sunday March 27, 2011 at 5:09 am
Geeee, that was harsh! But not as harsh as Jeremy was when he actualy tested the Ford F-150. Too bad Top Gear airs so early, after the wathershed JC might have really cut loose…
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G. Villeneuve commented on this article
Tuesday March 29, 2011 at 4:17 pm
@Michael: the F150 isn’t a Ute. It is a pickup. A Ute is a car/pickup hybrid.
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Jez commented on this article
Monday April 11, 2011 at 5:46 pm
Just call it ‘Get out of my way, Whoops i’d Better have a chat to the Stewards’
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Cheap Car Insura commented on this article
Wednesday May 25, 2011 at 8:22 pm
Geeee, that was harsh! But not as harsh as Jeremy was when he actualy tested the Ford F-150. Too bad Top Gear airs so early, after the wathershed JC might have really cut loose…
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thomasobama
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